Apollo.io vs Clay

Comparing Apollo.io and Clay on pricing, free plans, what each replaces, and setup. Or run the free audit for a pick matched to your business.

Apollo.io
Outbound platform
$49/mo
Free plan available
Get Apollo.io
Clay
Lead enrichment
$134/mo
Free plan available
Get Clay
Category
Outbound platform
Category
Lead enrichment
Best for
Sales & CRM
Best for
Sales & CRM
Replaces
Paid lead lists + separate sequencer
Replaces
Manual prospect research + list building
Typical cost
$49/mo
Typical cost
$134/mo
Free option
Free plan available
Free option
Free plan available
Setup
Half-day setup
Setup
1-week project

Which should you choose?

  • Apollo.io is the cheaper option at $49/mo.
  • Apollo.io is faster to set up.

Both are strong; the right pick depends on your stack and budget. Confirm current pricing on each vendor's site.

See more Apollo.io alternatives or Clay alternatives.