Semrush vs Ahrefs

Comparing Semrush and Ahrefs on pricing, free plans, what each replaces, and setup. Or run the free audit for a pick matched to your business.

Semrush
SEO & PPC suite
$139/mo
Free plan available
Get Semrush →
Ahrefs
SEO & backlinks
$129/mo
Free trial available
Get Ahrefs →
Category
SEO & PPC suite
Category
SEO & backlinks
Best for
Marketing & content
Best for
Marketing & content
Replaces
SEO/PPC agency retainers
Replaces
SEO consultant audits and backlink work
Typical cost
$139/mo
Typical cost
$129/mo
Free option
Free plan available
Free option
Free trial available
Setup
Half-day setup
Setup
Half-day setup

Which should you choose?

  • Ahrefs is the cheaper option at $129/mo.

Both are strong; the right pick depends on your stack and budget. Confirm current pricing on each vendor's site.

See more Semrush alternatives or Ahrefs alternatives.